4. Consider the user
The person most forgotten in the writing of detail aids is the rep. If the rep does not take the detail aid out of their bag it won't reach any audience.
So make it user-friendly. Give the rep a story they can believe in and make sure that each page flows easily to the next. When I write a detail aid, I actually sit and imagine detailing to whoever the audience is, because if I cannot tell the story using my detail aid then there it is not fit for purpose.
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