3. Consider the audience
Writing a detail aid is not "one-size-fits-all". You need to adapt your writing to the specific audience, whether specialists, GPs, nurses, pharmacists or payers. Each requires different tone, language, content and focus.
Have you heard the expression "teach your grandmother to suck eggs"? (Now for the purposes of this blog I tried to find out the origins, but it turns out that nobody is quite sure, if anyone out there knows, please let me know) It means, of course, to give advice on a subject to someone who knows more about it than you. This relates to the specialist, unless it is a completely new type of product, they probably know quite a lot already, so stick to what is new and interesting...no history.
The GP is a Jack-of-all-trades, they have to know something about everything, but they don't have the time to be up-to-date with everything. Especially the things they don't have to deal with often. So you need to give them a little background and don't get super technical.
Nurses spend a lot of time with patients, especially those with chronic conditions, they are the ones who often have to explain the treatments, put in the IVs, give the injections and hold the patients' hands. This means that it is important to relate the data to the patient and how it will impact their lives.
So fit your writing to the audience.
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